In a recent report, analytics firm Counterpoint Research estimated the estimated cost of components to manufacture the iPhone 14 Pro Max, excluding assembly and software costs. Hardware for the 128GB model costs Apple an average of $464. This figure is only 3.7% more than the iPhone 13 Pro Max.
The biggest cost drivers for Apple’s new flagship are the OLED display and the 48MP primary camera. Components for a 5G mmWave-enabled model for the US market are estimated at $474, while component costs for manufacturing a 5G smartphone for other countries are $454. For reference, the US MSRP for the 128GB iPhone 14 Pro Max is $1,099.
A detailed breakdown of component prices shows that Apple is spending $11 more on the Apple A16 Bionic chipset than its predecessor, up to 20% of the total component price. The new Always-On display increased the cost of the iPhone 14 Pro Max by 1% compared to the 13 Pro Max. The main 48-megapixel camera and accompanying modules increased the cost of the new phone by about $6.30.
The prices for cellular components on the new iPhone 14 Pro Max are about 13% lower than on the 13 Pro Max. Apple’s proprietary components for the iPhone 14 Pro Max, such as touch controls, communications, audio, and power circuits, account for a significant portion of the cost, which Counterpoint Research estimates is about 22%.
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