The combined shipments of the world’s five largest laptop manufacturers, excluding Apple, were down 29% in January 2023 from the previous month and nearly halved from January last year, DigiTimes Research calculated.
The decline is mainly due to two factors: the accumulated stocks of laptops are being liquidated very slowly, and the market is now in a transitional period — brands will start launching their new products in the near future, and orders for existing models are already declining.
Hewlett-Packard (HP) became the largest laptop brand in terms of sales in January: the company analyzes stocks of products and adjusts production more efficiently than its competitors. The second was Dell — it showed an increase in shipments in monthly terms due to an increase in orders for corporate models. Third-placed Lenovo’s shipments in January fell sharply from the previous month as the Chinese brand allowed a large amount of inventory to build up in key markets.
Compared to December, shipments from the world’s top three ODMs fell 24% in January. Compal showed the best results in this standings: orders from Taiwanese brands remained at the same level, but its largest client Dell increased the number of orders.
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