Analyst company Omdia presented its report on the state of the smartphone market for 2022. We recently reviewed a similar report from IDC, but differences in calculation methods and sources of information allow us to draw attention to other features of the current state of this market. Apple lost the least in terms of shipments last year, and even increased its market share to 25% in the fourth quarter.
Apple hasn’t officially published statistics on the number of smartphones sold for several years, but Omdia assumes that the company delivered 74 million iPhones to the market last quarter, increasing volumes by 41.6%, mainly due to the launch of new models on the 14th generations. However, Apple managed to ship 85 million smartphones a year ago, so the 13.3% drop in shipments in this comparison can be explained both by macroeconomic difficulties and interruptions in the production of older iPhone models at the Zhengzhou plant last fall.
Such dynamics allowed Apple not only to become the largest supplier of smartphones in the last quarter, but also to take a quarter of the global market. It is noteworthy that in the annual comparison among the top ten manufacturers, the brands Transsion (Tecno, Itel, Infinix) and Honor, which lost 3.4% and 6.0% respectively, sank the least in terms of smartphone supplies. Motorola did well, too, with a 10.4% drop in smartphone shipments, but failed to rise above ninth place in the fourth quarter.
Notably, Huawei ended the quarter with a 59.6% year-on-year increase in shipments, from 5 million to 8 million, although all other manufacturers in the top 10 vendors suffered negative performance. Apparently, the Chinese giant managed to rebuild under the sanctions and arrange the supply of its smartphones in increased quantities, although one can no longer even dream of the former world leadership, and now the products of this brand are content with tenth place.
For 2022 as a whole, Samsung remains the leader with 259 million smartphones shipped, still corresponding to a 4.8% decline compared to 2021. Apple is content with second place with 231 million smartphones shipped, but it has cut shipments by just 1.3% and could claim 19% of the market against 21% for the Korean leader. Chinese Xiaomi closes the top three with 13% of the market and 152 million smartphones shipped, but this corresponds to a decrease in shipments of 20% compared to 2021.
Somewhat considered a custodian of Huawei’s heritage in this market segment, Honor ended the year at number seven in the Omdia rankings, but managed to increase shipments by 47.2% to 59 million units. Directly, Huawei and the year as a whole finished in tenth position with 2% of the market and 28 million smartphones shipped, but in this case, sales volumes decreased by 19.7% compared to 2021.
In total, according to Omdia experts, last year all market participants shipped 1.207 billion smartphones, which corresponds to a decrease of 9.9% compared to 1.34 billion smartphones shipped a year earlier. IDC experts believe that shipments fell more dramatically, by 11.3% to 1.206 billion units.
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